Why Should You Use Flexible Packaging for Your Products?

Flexible packaging, such as gusset pouches, VFFS and stand-up pouches, is an excellent alternative to rigid packaging for many powder, liquid, and solid products. It can be made from a wide range of materials to suit different preservation and presentation needs, which is why it has become a go-to packaging option for companies in various consumer-focused industries, including food and beverage, health and beauty, cleaning and disinfecting, and more.

Set of different types of white pouch packaging, isolated on white background

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Flexible Packaging Is Customizable

Another reason for the popularity of flexible packaging is its customizability. While there are many standard flexible packaging product options available, from resealable plastic bags to foil pouches and so much more, manufacturers can also create new packaging designs that are not possible with traditional methods. This gives them an opportunity to stand out from the competition with unique packaging that’s perfectly suited to their products.

Flexible Packaging Is Marketable

The customizability of flexible packaging is not limited to the functional design. Companies can also customize the aesthetic design of their packaging. They can add high-quality logos, images, and text that both attract consumer attention and build brand awareness.

In today’s social networking age, beautiful or unusual packages are often photographed and shared, increasing market reach at no additional cost to the company. This is all the more important in competitive industries, such as food, beverage, and cosmetics, where new products are hitting the shelves on a regular basis. Failing to differentiate your company and your offerings means blending into a crowded space.

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Learn More About Flexible Packaging From the Experts at JONCO

Flexible packaging is a perfect packaging solution for many companies. Both protective and customizable, it can keep products safe while promoting the brand.

Want additional information on the benefits of flexible packaging? Ask the experts at Jonco. As an experienced provider of a wide range of contract packaging services for food and non-food liquids, powders, and solids, we can answer and address any questions or concerns you may have.

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