Clamshell packaging is a popular method of packaging that provides an attractive customer-facing design. Its see-through design allows the product to be featured prominently while keeping the contents safe from damage. There are almost as many different types of clamshell packaging options as there are items to be packaged. Determining if clamshell packaging is right for you begins with understanding exactly how clamshell packaging works.
What is Clamshell Packaging
Most commonly made of thermoformed transparent plastic, clamshell packaging gets its name from its likeness to a clam shell. Similar in shape and function, clamshell packaging is a rigid container that consists of one continuous piece composed of two halves joined together with a hinge. This allows the packaging to open and close, like a clamshell.
Another option is for the packaging to be permanently sealed rather than retain its open and close function. This deters theft and provides even greater security for the enclosed product from accidental opening.
Clamshell packaging can be customized with insert cards that can display graphics or detailed product information. Insert cards allow clamshell packaging to provide a marketing function as well as functionality.
Are Clamshells Right for You?
There are many considerations when determining if clamshell packaging is the right choice for your application. Asking yourself these questions can help you make the best decision.
Will you be packaging food?
If the answer is yes, clamshell packaging could be the solution. Clamshells are particularly useful when packaging food items such as salads and sandwiches. In addition, hardware stores find that clamshells provide an excellent packaging option for nails, screws, and other small repair tools.
Are you looking for an economical packaging option?
Clamshell packaging is a great way to keep packaging costs down. Both practical and marketable, clamshells provide a great economical packaging alternative.
Do you want your packaging to double as a marketing platform?
Clamshell packaging can be customized in many ways, including the ability to provide marketing through an enclosed insert card that shows through the clear packaging. Not only is the product itself still visible through the exposed clear plastic areas, marketing itself, but the insert card also provides an additional marketing opportunity.
Clamshell Packaging Benefits
The numerous benefits of clamshell packaging make it a clear choice for certain industries. Clamshell packaging benefits include, but are not limited to:
- High-end, aesthetic design
- Ease of product display
- Enhanced product protection
- Theft-deterrent sealing
- Accessibility of sourcing
- Tamper evident
Clamshell Packaging Applications
While food packaging is the primary application for clamshell packaging, its versatility reaches far into the food industry and beyond.
A wide variety of food products work well with clamshell packaging, including:
- Vast array of other food items
In addition to food packaging, the following industries have also found that clamshell packaging provides an excellent option for securing many different types of products:
- Food trucks
- Catering services
- Food stands
- Hardware stores
Jonco Industries Contract Packaging Services
Clamshell packaging provides an attractive, secure, and economical packaging alternative. Your specific needs and products will guide whether clamshell packaging is right for you.
Whatever your packaging needs, Jonco Industries’ team of engineers, designers, and craftsmen can bring your packaging vision to life. To get started on your ideal packaging solution, contact us today.